KLM: The Orange Experience

What holiday do you associate the color orange with? Can’t think of one? Try King’s Day, the enthusiastically celebrated holiday in Amsterdam. On this day, the city turns into a street party, market and festival all rolled into one. If you haven’t experienced it, check out what happened for these 10 lucky winners.

KLM and Heineken recently partnered up to host a competition, offering the ultimate Orange experience to 10 lucky winners in New York City. It all began on Amsterdam Avenue, where they set up a mini replica of the event, complete with an orange booth. Then, they randomly pulled aside people to ask them a series of dance-related questions. For those who answered correctly, an adventure was in store.

The winners were told to meet at JFK airport on April 25 for a mystery excursion. With no idea what would happen next, they were given tickets to Amsterdam, and boarded a plane for the ultimate experience! Upon landing, they were ushered onto an orange bus headed to the Heineken Brewery, where they bonded over beers and enjoyed immersing in the city. Then, they hopped on a canal cruise through Amsterdam to enjoy the scenery and festive atmosphere. To really get the party started, they were joined by DJ Armin van Buuren as a surprise, for an incredible private performance. The energy only rose from there, as they went on to enjoy the ultimate Orange experience with the Dutch during this King’s Day holiday.

Check out the Orange Experience video below: